Practice & Methodologies
The projects and problems we work on are diverse and include: NPD (from ideation to launch), product and service optimisation/trouble-shooting, in-depth category and consumer exploration, sensory product guidance, brand planning and communications development.
We specialise in qualitative research with outstanding expertise conducting the full range of qualitative methodologies including:
- Focus group discussions and workshops
- Ideation/co-creation workshops
- In-depth interviewing
- Thought-leader interviews
- Household immersion interviews
- Online groups and communities
- Ethnography
- Sensory qual.
In addition to the above, Roadmap also offers two in-house developed products:
Intellicepts
Fast Focus
We specialise in qualitative research with outstanding expertise conducting the full range of qualitative methodologies including:
- Focus group discussions and workshops
- Ideation/co-creation workshops
- In-depth interviewing
- Thought-leader interviews
- Household immersion interviews
- Online groups and communities
- Ethnography
- Sensory qual.
In addition to the above, Roadmap also offers two in-house developed products:
Intellicepts
Fast Focus
While our main focus is qualitative research, from time to time we also conduct quantitative research projects. We also partner with a number of highly skilled independent quantitative research specialists as required.